Examples of Research Questions For A Marketing Survey
In a traditional marketing research methodology, an interview or study visit is always the first step in market research. It is, however, quite possible to include an example research questions in the end of the training module, before conducting a proper interview. The idea is to involve a member of the client base, and ask him/her about their requirements, and set up a scenario that will take a better understanding of the needs of the potential customer. As it is impossible to personally interact with a client, the inclusion of an example research questions could be very beneficial.
A survey can also be one of the examples, where you would include real-world case studies, which will help in drawing out the different experiences of the various consumers. Other than this, you should also include a number of research questions in the course of the interview. You should also include in the sample work sample a variation of the marketing research techniques and test them in a larger scale.